What makes a landing page successful? A clear message, with a powerful CTA and a design tailored to the company's image should not be missing. Below we explain what the key elements of a landing page are in Web Positioning Salamanca.
What are landing pages used for?
In marketing, a landing page is the page that users arrive at when they perform a search or click on an ad. In Spanish, it is known as a landing page and is characterized by offering information in exchange for the visitor's data.
The information that the user receives can lead to downloading a document; subscribing to a newsletter; registering for an event ; unlocking content, among others. The goal of landing pages is to increase conversions .
When a user reaches a landing page, it is because they have performed a related search, or perhaps received an email that led them to it. In any case, reaching this page shows that they are interested in the product or service offered.
So, the next step is to convince that visitor to convert. That is, to buy chile telegram phone numbers product, download the app, or whatever other action you're looking for.
On any landing page we will find these characteristics:
Persuasive: the language and each element used is aimed at inducing the visitor to perform a specific action.
They are not intrusive: people come to the page because something caught their attention and they want more information.
Direct: without distractions, the information about the product or service is expanded and the option to convert is given. The user has two options: execute the indicated action or leave.
What is an effective landing page?
Creating a landing page is easy with the tools available online. Or if you have a web design expert , they will tailor it to your business. However, its effectiveness depends on several factors.
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It's not about creating a page and publishing it, but rather making it work, allowing us to capture leads and then convert them into clients.
To achieve this, the first thing to do is to define the objective we want to achieve with the landing page. Do we want the visitor to subscribe to our podcast, sign up for an online course, or sell a product?
The purpose of the landing page should be clear and all content should be directed toward achieving that goal.
In addition, the design of the page must be attractive, with a clean and coherent structure. As for the content, it must be clear and of quality.
To make a landing page successful, you need to give it visibility. It is difficult to get traffic on your own, so it is recommended to invest in online advertising.
Key elements of a landing page
In addition to the features we have just mentioned, for a landing page to achieve the desired results it must have the following elements.
Title and subtitle
The title should not be missing from a landing page; it should be clear, direct and convincing. When the user sees it, he or she should know what he or she will find on the page.
Regarding formatting, the title stands out from the rest of the text. The font size is larger and should be legible.
The subtitle, for its part, acts as a complement to the title, adding additional content.
Both elements will convince the visitor to look at the rest of the page. Therefore, they must be creative and real, do not try to trick the user.
User-Centric Content
Every marketing strategy includes market segmentation and landing pages are another tool in your strategy.
So when creating your landing page, you need to know who it's targeting, their interests, and what stage of purchase they're in. For example, if it's someone who's just discovered your product, you might want them to subscribe to your newsletter so you can send them more information.