Companies have understood the importance of social networks for marketing and contact with the audience. Then the question arises of who they trust to manage them. A professional will know the community manager mistakes that should be avoided . We help you recognize them with this information from Web Positioning Salamanca .
Risks of hiring an inexperienced community manager
Managing online reputation is a complicated task and social media professionals must be clear about how to do it. That is why hiring anyone without knowing their experience becomes a risk for brands.
The community manager must stay up to date on social media. That is, be aware of algorithm changes, the rules of each one, evaluate the appropriate frequency of publication, define key indicators, among others. One of the common mistakes of the community manager is to think that the task is limited to publishing content.
If you don't know how to choose a good community manager in Salamanca, your brand will suffer the consequences. You run the risk of losing the investment you make in social networks because the CM does not look for a return on investment or care about whether the posts are well prepared.
Furthermore, one of the most serious dangers is losing your followers cayman islands telegram data losing them. What is at stake is the name of your brand or company, so the CM must be careful, detailed and planned. An inadequate response to a client or a wrong post can trigger a serious problem.
It's hard to fix mistakes on social media, even if you delete a post. There's always the chance that someone saved a screenshot of it and the topic will quickly spread across the Internet.
For this and more reasons, make sure before hiring that the person is familiar with the functions of a community manager . From optimizing profiles , monitoring the brand, KPIs and other tasks that the job entails.
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Community manager mistakes to avoid
In this list we summarize the mistakes that community managers make. Most of them are problems that can be avoided by simply reviewing the content beforehand.
1. Lack of planning
CM has to plan to maintain the frequency of publication. Continuous content will keep the brand in the mind of the audience, but a maximum limit must also be established according to each social network.
In addition, a calendar can help speed up content creation and thus anticipate the community manager's absence. If posts are too sporadic, the public will forget about the company.
2. Writing mistakes
Spelling and punctuation must be neat, otherwise the content will not achieve its objectives. Instead, it will give the brand an unprofessional image.
Before publishing, it is important to read carefully and make sure that everything makes sense and is well written. There are tools such as CorrectorOnline that allow you to check grammar, style and other errors.
3. Copying third party posts
The best community managers make sure to post original content and, if they use information from another account, they identify it. Failing to give credit to the author of a post is plagiarism, gives a bad image and can result in legal problems.
4. Confusing the accounts
It is common for CMs to manage several accounts at once, including their personal one. This can cause confusion at some point and the person ends up posting the wrong content on one of the accounts.