read and interpreted by the podcast owner

[bellal khan]

The dawn of the new Podcasting: how to monetize this evolution of listeners and platforms 18

Okay, the style of the graphics is the same. It's clear that it always comes from Spotify, right?

If the first investors in Podcast Ads were big Tech brands, CPG companies and entertainment giants, in 2022 we saw the entry of new players into the field:

B2B advertisers increased their advertising spending by an average of 1254% compared to the previous year;
In the tourism and leisure sector, the same value increased by 362%;
In the medical and pharmaceutical sector, they pushed with a +244%.
It's all a domino effect in which the greater consumption of podcasts is attracting greater advertising investments and these are in turn inducing the platforms to work to simplify the work of advertisers.

Really, Podcast Ads are increasingly easier to create, launch, test.

As you can also read on their website, vois.fm, at VOIS they focus on 2 types of advertising solutions that are confirmed to be the most profitable for brands.

Let's look at them in more detail.

Host-Read Ads
These are dynamic advertisements,

In practice, they are 60-90 second audios in which the host brazil telegram users mobile phone number list reads, using his tone of voice and style, an advertising message of the brand.

The marketing lever that is created is that of value transfer, whereby the podcaster transfers to the brand all the authority and reliability perceived by his audience.

All with a commissioned message that sounds more like personal advice to listeners, especially because it is inserted in such a way as to blend perfectly with the show.

On the technical side, these ads are managed through a Dynamic Ad Insertion system, which allows the message to be automatically inserted in all selected episodes, for the period of time envisaged by the campaign.