LinkedIn Conversation Ads provide a way to send direct outreach messages at scale

[zihadhasan012]

We decided to go with a founder-to-founder message, i.e. from one of PartnerStack’s founders to fellow SMB founders. LinkedIn limits the message text to 500 characters, so we did our best to quickly communicate our offer to them. Linkedin Leadgen example The cost per lead was roughly $175 ($125 on ad spend + $50 on a gift card (as an incentive to take the meeting.


) We saw a 277% ROI (directly) on this campaign. We se oman mobile phone numbers database nt conversation ads to roughly 19K SMB CEOs, and had a 74% clickthrough rate for 14K Conversation Ad views, directly resulting in 78 meetings at a cost per lead of approximately $175 ($125 on ad spend + $50 on a gift card (as an incentive to take the meeting), and most importantly, several new customers. I believe it’s worth highlighting that we also got our pitch message in front of 14K SMB CEOs who now know not only PartnerStack but how it can help them grow their business, which will pay demand generation dividends over time.


” Editor's Note: A January 2022 LinkedIn update now prohibits LinkedIn-sponsored messaging, including conversation ads, to people in the EU. In the words of LinkedIn: Effective January 10, 2022, LinkedIn stopped using location targeting in the European Union (EU) for all Sponsored Messaging campaigns. Learn more. TL;DR: If you are in the EU or target EU customers, this feature may not be available. Facebook Ads for lead generation When it comes to B2B lead gen, LinkedIn gets all the love.