Market Entry – Best Practices to Export to China?

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With an estimated population of over 1.4 billion people, China is one of the largest consumer bases on the planet. This country is now much more than the “factory of the world”. Its spectacular economic development has made it the main economic competitor of the United States. Its domestic market is gigantic and demand for foreign goods is growing: In the first quarter of 2021, it was already growing by 18%.

Unsurprisingly, this leads many Brands in the world to try and export their products or services to the middle kingdom. However, being able to enter and target the Chinese market is far from always obvious.

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However, it is often difficult for Westerners to do business with China. Eldorado it is to some, but most companies fail.

But it is possible to achieve great success in China, our Agency helped many companies. From huge Brands to Small startups.

The first question is: Is what you offer a good market-fit in China? Contact us to get a free consultation.

If it is, then let’s dive in.

Understand the Chinese market before exporting
There is an unchanging logic to entering a foreign market: get to know the local market, conduct market research and assess the feasibility of the project. If it is possible to export and sell in China, it is important to keep in mind that it is a business environment where rules and codes are numerous.


A company must define its needs and its project, determine which type of partner to list of ecuador cell phone numbers contact and how to meet the Chinese demand. It must then identify the local actors who can present an interest for a collaboration. Among the practical advice, it is essential to surround yourself with people who speak Chinese (Mandarin in most cases) and are familiar with the cultural codes that are essential in any human relationship. It is important not to hesitate to devote time to being present on site. It is therefore necessary to obtain a business visa for China in advance. Although the current covid regulations make it difficult at the moment.

Which channels to use to export to China?
Many channels exist to export your products to China. Here are the most important ones.

Rely on e-commerce platforms
E-commerce is very popular in China, as shown by the growing success of the many platforms present in the country. Going through this channel can be very beneficial, as one in five sales in China is made online. If you want to take advantage of this very profitable channel, don’t hesitate to integrate Chinese e-commerce platforms such as Tmall or to communicate about your products with messaging applications such as WeChat.