Since you can easily find the technical explanation on Google, I will explain it with a simpler example:
Let's say we are the Alpha Company specializing in toxic waste and a user, Beta, reads one of the articles on our blog. Attracted by the quality of our post, he clicks on a Call-to-Action for an ebook – the offer – on “Toxic Waste Management. 20XX Regulations”
1475174652_basics-08-1That click will automatically take you to a landing page where more attractive information and a form will appear .
leadAfter filling it out and sending us your contact information, you will be redirected to a thank you and confirmation page .
leadBeta will no longer be a visitor but a lead albania telegram lead Company Alpha, which now has the opportunity to contact him. After a personalized mailing campaign, it will be able to directly influence Beta's purchasing decisions.
Now let's look at each of these factors in more detail.
The 4 main elements to get leads
A lead generation strategy is based on the good relationship of four essential factors:
The landing page: This is the page where users land and is designed specifically to convert visitors into leads. In addition to the quality of the content you are going to offer, it is vital that the page itself helps in the conversion, so pay close attention to the writing of the text and the design.
The Form: is the door through which the user passes, it is the before and after. Before crossing the threshold of the form and leaving us their email, the user is an anonymous person for the brand. Once they have left their data: they are a lead!
The Offer: The main attraction of the page will be an interesting offer (a webinar , an ebook), which is what we are going to offer our user to encourage them to give us their email. We have to create content aimed at our ideal client (Buyer Persona), which is of interest to them.
The call to action (CTA) is simply a button or a link located on our site that makes the user finally “land” where we want in order to convert. Also in this element the conversion capacity will depend greatly on the copywriting-design tandem.
These elements do not work separately, but rather go hand in hand. They must all work in harmony for the formula to yield results.
A well- designed website provides that much-needed dose of visual appeal. However, a well-designed landing page is of no use if the content (the offer) is not interesting or is not geared towards our ideal client (Buyer persona).
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35 Ideas to get potential clients get potential clients
Now, let's look at some ways to enhance all of these elements so that they work together and we can increase the number of potential clients.
icon-27Contact forms
1. Place your forms strategically
Subscription forms can be placed in strategic areas and you just have to play around with it. Encourage your users to subscribe to your newsletter by inserting them on your About page or at the end of your blog posts.
2. Make it clear to them why they should fill out the form
By default, users don't like to fill out a form. So tell them all the benefits they will get if they do. Don't just limit yourself to the offer they will download, but all the other advantages that come with it.