Practical advice on drafting a technical specification for a call center

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Companies that organize call centers perform various types of work. They are focused both on the needs of the research business and on companies in various fields of activity that strive to promote the company, increase the client base, increase sales, expand the geography of services provided, etc. But often the employees of the performing companies are faced with the incompetence of customers, who do not always know how to correctly formulate the result that they want to achieve.

Here are some tips to help you formulate your request correctly, lithuania phone numbers whether it's work you want to outsource or conducting a field study. Knowing what input information is needed for a competent calculation will help you achieve the best possible result.

The cost of call center services in the field of conducting marketing and sociological research is made up of the following parameters:

The theme of the project is that it is much easier for respondents to answer questions about quality of life, political preferences, than questions about how many grams of sausage N you bought last week.
Availability of the research object - depending on whether it is intended to survey people aged 18 years or older or aged 18 to 35 years who are interested in football and support Zenit, the cost of the questionnaire will vary significantly.
The duration of the interview or at least the number of questions in the questionnaire . People find it easier to allocate 5 minutes for a survey than 25. Accordingly, the longer the interview, the lower the achievability of the result, and, as a result, the higher the price.
The geography of the study is usually irrelevant. Call centers call all over Russia. But what phones — mobile or landline — you will be calling, it is worth clarifying, since prices for mobile and landline communications often differ.
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For the most accurate calculation of outsourcing services, the following must be indicated:

Type of product/service being sold. Agree, there is a difference between selling an office chair or bakery equipment. Therefore, depending on the type of product/service being sold, the achievability of the result desired by the customer is predicted.
Uniqueness of the offer, namely the market saturation with the offered product/service. A unique offer is easier to sell, and in this case it is easier to predict high achievability.
The customer's target audience. The target audience includes the sphere of activity (shops, enterprises, government agencies), as well as the position of the decision maker in the purchase of the product/service.
The result of the work specified by the customer. Defining specific objectives of the order, such as updating the database, informing, inviting to an event, etc., simplifies the interaction between the contractor and the customer, which allows achieving the maximum result.
The material is provided by Voice, a company that conducts marketing and sociological research throughout Russia using CATI surveys. The company has a specialized contact center with its own software and an autodialing system, allowing you to make outgoing calls of various types quickly, efficiently and cheaply. The company's main services: telemarketing, various types of research throughout Russia and the CIS countries, marketing outsourcing, etc.