14. The Headline is More Important than An

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14. The Headline is More Important than Any Other Part of Your Blog Post
When you’ve spent hours writing a blog post, it’s easy to forget about the headline. You might have a working title that you were using as you wrote – and it’s tempting to think that will do fine for the headline or title of your post.

Something that I didn’t know when I started blogging, and something a lot of bloggers australia phone number resource figure out for months or even years, is that your headline is more important than any other part of your post.

Don’t believe me?

On average, 8 out of 10 people only read your blog headline. And if you think about it, that makes a lot of sense. Your blog post’s headline might appear on its own, without any accompanying text, on social media.

In search engines, the headline and a short description are all that people have to go on before deciding whether or not to read your post.

Your headline isn’t just vital for getting readers to click on your post. A poor headline might never get seen in the first place – because search engines put a lot of weight on the headline when deciding where to rank your post for a specific search term.

This means your headline has to do a lot of heavy lifting. It should:

Use the primary keyword that you want your post to rank for.
Clearly explain what your blog post is about, so readers know what they’re getting.
Include compelling features like power words and numbers to encourage people to click through and read your post.
For lots more help crafting great headlines or titles, here are my best tips on writing great blog titles.

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