How to masterfully manage a Facebook page

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Presenting your business on Facebook is more of a given than an extra marketing activity these days. Facebook is one of the most important channels where you can present yourself and thus reach potential clients or maintain a relationship with current clients. If you are not active on your FB page, you are most likely losing new clients.



Activity of beauty salons in Bratislava on social networks



We took a closer look at the online communication of more than 400 beauty salons in Bratislava. We were surprised to find that more than 60% of beauty salons in Bratislava do not have a single active social buy phone number list network. If you are one of them, it is time to change that.



What use is Facebook to me, nobody uses it anymore?
This is not true, because Facebook is one of the most used social networks in Slovakia. It is used by up to 2,730,000 Slovaks, while Instagram currently has "only" around a million Slovak users. ( Source ). The largest group of users are women aged 25-44. Isn't that a specification of your clients?
Number of Facebook users in Slovakia



Now let's take a look together at how to masterfully manage your salon's Facebook page.



Basic settings for your Facebook page


1. Facebook business category
First of all, check if you have the correct category selected on your Facebook page. In the FB page settings, click on “page information” and select the correct category. You can add up to 3 categories. In the menu you will find “Hairdressing”, “Beauty salon” or “Beauty, cosmetics and personal care”. If you sell salon supplies, you can choose from “Sale of beauty salon supplies”, “Cosmetics store”, “Cosmetics store”, “Cosmetics distributor”.