Is your store ready to take advantage of all the celebratory sales opportunities next year? Planning your 2024 sales calendar starts today!
After all, following a calendar of special dates for e-commerce is more than just anticipating holidays. With the forecast in hand, you gain time to prepare your store and sell much more.
So, keep reading to understand all the opportunities in the 2024 commercial calendar. We have a surprise waiting for you at the end of the text.
The importance of commemorative dates for e-commerce
What are the commercial holidays in 2024?
6 tips to prepare your e-commerce for seasonal dates
Free Download of the 2024 Business Calendar
The importance of commemorative dates for e-commerce
Yes, holidays are highly sought after throughout the country. Whoever lebanon phone number data doesn't end the previous year researching the holidays for the following year, cast the first stone.
For e-commerce managers, special dates and holidays are even more eagerly awaited!
The commercial dates of the year are opportunities to sell even more by creating specific campaigns, such as Mother's Day, Father's Day, Christmas, among others.
Just to give you an idea, on Mother's Day 2023, e-commerce saw an 11.8% increase in sales, when compared to last year.
On the other hand, Christmas recorded a profit of R$2.8 billion in 2022 in e-commerce, with an estimated increase of 5%. Some channels even claim that the profit for Christmas 2023 will be the highest seen in the last 10 years!
Not to mention Black Friday, one of the most anticipated moments for e-commerce. In 2023, the date recorded an e-commerce revenue of R$5.2 billion, according to data released by InfoMoney .
Here at Yampi, our retailers have registered more than R$134 million in orders, with an astonishing 167 orders placed per minute. Impressive, isn't it?
Yes, special dates are great opportunities to sell more and plan marketing actions in advance. More than that: by anticipating occasions, it is possible to manage inventory, create relationship strategies and even carry out tests to find out what sells more or less.
We know the potential that the seasonal calendar has to increase e-commerce sales. So, check out the main days and dates below to plan your 2024 calendar with us!
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What are the commercial holidays in 2024?
So, let's get down to business: the commemorative dates of 2024.
During every month of the year, there are commercial dates that can boost your store's revenue. There are some occasions that work better for stores with specific niches, but others, more generic, can be explored by a wide range of digital businesses.
For this survey, we considered the main dates for commerce in the coming year, dividing the sessions month by month.