A timeline for pages would also cause many technical problems with the apps. I did a small sample among our own customers and Facebook seems to convert most apps to the new layout without any problems. The existing apps are centered when converting. This is also clearly visible in the example of Coca Cola above, there is enough white space on both sides. This will cause a lot of extra work in the coming period in connection with adjusting the formats of the current apps.
Give history to your brand
With all the visual changes, you could almost forget the most important aspect of the new Facebook pages: the Timeline itself. Just like with the personal Facebook profiles, it is now possible for a brand to show its history from the brother cell phone list moment it was founded until today. Since you can add items retroactively, you can add all the important moments in the history of your brand. Starbucks, for example, already plays into this by adding the moment the first store opened as a starting point.
Starbucks Facebook Timeline
The importance of this aspect of the Timeline should not be underestimated. Brands are increasingly seen by consumers as “real” people on social networks. And just as we are often curious about the stories and memories of other people, with whom we are or become friends on Facebook, the history of a brand is also very interesting. Just think of all the brands that use the caption “Since 1876” in their logo or communication. With the help of the Timeline, they can now literally visualize this for their fans. We will undoubtedly see fun and creative things in this area in the near future.