For SMS marketing, using generic or non-branded sender IDs is a common mistake that undermines trust and brand recognition. An alphanumeric sender ID (e.g., "YourBrandName") or a recognized short code is far more trustworthy than a random long number. Many countries, including parts of Asia, are now enforcing strict sender ID registration rules to combat fraud. Failing to register your sender ID or using an unrecognized number can lead to messages being blocked, marked as spam, or simply ignored. Invest in a branded sender ID to build credibility and ensure instant recognition by your recipients.
Disregarding Local Language and Cultural Nuances
Especially pertinent in a market like Bangladesh with its rich linguistic and cultural diversity, a significant mistake is disregarding local language and cultural nuances in your email and SMS communications. Direct translation is often insufficient; true localization involves understanding local idioms, customs, holidays, and social whatsapp data sensitivities. What resonates in one region or with one demographic might be misinterpreted or ignored by another. Ensure your messages are not only grammatically correct in Bengali (or other relevant local languages) but also culturally appropriate, fostering a sense of connection and relevance with your target audience.
Neglecting Follow-Up and Nurturing Sequences
Acquiring a lead's email or phone number is just the first step. A common mistake is failing to implement automated follow-up and nurturing sequences. Many leads are not ready to convert immediately; they require consistent, valuable communication to move them through the sales funnel. Automated welcome series, educational content drips, and re-engagement campaigns are crucial for keeping your brand top-of-mind and building trust over time. Neglecting these nurturing sequences means leaving potential conversions on the table, as initial interest often fades without sustained engagement.