Many leads go cold over time, but SMS marketing offers an effective way to re-engage dormant prospects and bring them back into the sales funnel. Because SMS messages are highly visible and often read quickly, they can remind inactive leads about your brand and reignite interest.
Crafting re-engagement messages with personalized offers, updates on new products, or exclusive deals encourages leads to take action. For instance, “We miss you! Here’s 20% off your next purchase—reply YES to claim.”
Timing is important; sending these messages zalo phone number list after a reasonable period of inactivity ensures they feel relevant rather than intrusive.
Segmenting your dormant leads by last engagement date or behavior helps tailor the messaging and increases the likelihood of a response.
Follow-up SMS sequences can gradually increase urgency or highlight benefits to guide leads back toward conversion.
Re-engagement campaigns not only improve lead quality but also maximize the value of your existing database, reducing acquisition costs.
In summary, using SMS to reconnect with dormant leads revives interest, boosts engagement, and drives additional lead generation opportunities.