The Importance of Keywords in Digital Marketing

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Keywords are one or more words that identify a particular topic, they are important in Marketing to attract potential customers. These help the user in the search to look for something or identify a topic of interest among a lot of information. We talk about keywords, because anyone who wants to enter the digital world needs to best interpret the intention of users on the web, paying attention to two aspects: intent and context. Intent means the final objective of a user: to communicate a need, while writing, the user declares his point of view . The context, on the other hand, is everything that "surrounds" a content, giving it a meaning. From the union between intent and context, you can understand the different nuances with which users communicate their needs.

Here are some examples of keywords related to the world of Marketing that may be useful:

Marketing
Digital Marketing
Marketing Networks
Web Marketing
Marketing mix
Marketing funnel
Marketing management
Marketing and communication
Strategic Marketing
Marketing automation
Marketing 4p
SEO Marketing
Marketing plan
Online Marketing
Some keywords to definitely take into consideration country email list to position a “young” site on Google are long tail keywords . These are keywords made up of three or four words. They are less competitive than those made up of a single word and will attract less traffic than a more common keyword, but if users use long tail keywords they will have a greater chance of reaching their goal and therefore, they will generate a high conversion rate .

A very useful tool for finding these types of keywords is to do a Google search and go to the bottom of the page