Digital Marketing and AI: implications and applications

[mdabuhasan]

Anyone who works in marketing knows that an effective business strategy is one that allows you to build a personalized experience that can intercept the user's needs at the right time and, as you can imagine, the automotive world is no exception.

So how can we create winning strategies?

Artificial intelligence marketing ( AI marketing ) programs, leveraging collected user data, can anticipate customer needs, help create highly personalized campaigns, identify consumer purchasing patterns, and thus help companies provide better customer service .

Automotive Marketing and AI: A Potential to be Exploited
In a 2016 article “ Automotive Brand: How Digital Marketing Strategy Is Changing ,” Google explained how in the past, before purchasing a vehicle, a consumer could read reviews in magazines, go to dealerships , or ask friends and relatives for advice.

Today, we have realized that the scenario has changed: through azerbaijan phone number data YouTube and search engines , people can interact with a vast range of digital contents before even making purchases.

We are talking about a new type of consumer , more informed and more sensitive to personalized treatment, consequently the opportunities that marketing professionals can seize have also multiplied.

Doing automotive marketing will therefore mean adopting an integrated and multi-channel marketing strategy that allows you to establish a customer relationship both before and after purchase with your customers.

How?

By developing a multichannel digital strategy , consistent with brand values ​​and integrated with online initiatives (events, partnerships, etc.), in order to guarantee a complete brand experience in line with the customer journey ;
By segmenting your user cluster and creating a personalized type of communication for each one ;
Leveraging social media channels through the creation of engaging content such as videos or partnerships with influencers;
Creating content for the news section of your site aimed at indexing and ad campaigns thanks to the correct use of SEM ;
Measuring the results of investments through the previously indicated KPIs in order to then optimize the strategy.
In conclusion, the digital world offers infinite opportunities for every type of company and artificial intelligence turns out to be an essential ally in creating winning business strategies.

If you liked this article and you are passionate about the digital world, find out more in the dedicated section of our blog !