What are the benefits of customer loyalty?

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In other words, a loyal customer will provide you with a virtually free word-of-mouth and referral system. And even though we now live in an almost entirely digital age, word-of-mouth marketing is still one of the most effective marketing strategies .

If a friend of yours were to recommend a certain brand to you that he or she is a loyal customer of, you would be more likely to be engaged with the brand and it would be easier for you to trust it, becoming a loyal customer yourself. See where I'm going with this?

Customer loyalty - shopping

And if that's not enough to convince you of the importance of customer loyalty, consider these aspects:

Consumers are more likely to buy from brands they are loyal to and find beneficial.
Loyal customers spend more on average than one-time customers.
Loyal customers will tell their friends and family about their brazil email list positive experience with a brand.
Also, consider that it is much more expensive to convert a visitor into a customer than to convert a customer into a loyal customer.

If a brand proves to be worthy of its customers' trust, loyal customers will always prefer to buy from that brand, even if they could find similar or cheaper products from other brands.

Achieving customer loyalty is extremely beneficial for every business.

Let's summarize the benefits that loyal customers bring:

Reduced costs : As we said, it is much more expensive to acquire a new customer than to convert a customer into a loyal customer.
More business opportunities : Loyal customers spend more. Why? Because they are not trying your store, they already trust you and continue to come to you for their purchases.
Word of Mouth : Satisfied customers are the main (and most important) ambassadors of your brand.