How MLM Business Is Growing in India

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India is a country with a multifaceted culture and huge potential for entrepreneurship. It is here that network marketing has revolutionized business and has already become one of the fastest growing business models. But what makes network marketing in India so attractive and what nuances are important to know before starting a business in this region? You will learn all about it in this article.

Network Marketing Trends in India

The history of network marketing in India began in 1995, when the well-known corporation Oriflame entered the country's market. At that time, the local population did not yet understand how this business worked - the market was developing very slowly. But in 2016, there was a significant breakthrough, the profitability of the industry almost doubled student data compared to 2011. Since then, MLM companies in India have been actively expanding, attracting more and more clients and partners.

According to the World Federation of Direct Selling Associations (WFDSA), the direct selling and network marketing market in India is expected to grow by 11.8% in 2023, reaching total sales of over $3.4 billion.

The active development of MLM business in the country is primarily influenced by its demographic features. The population of India is 1.4+ billion people, which makes it one of the largest consumer markets in the world. In addition, there is a problem of unemployment in many regions of the country and more and more people here are looking for alternative ways to earn money. All these factors allow network companies in India to easily find clients and quickly expand partner networks.