The discrepancy between UA and GA4 session counts can vary from business to business, depending on a number of factors, including:
Geography - are in and how likely they are to interact across zero o'clock and thus restart their session. This is especially useful if you have a global customer base.
Using UTM on your own site or app - It is not recommended to use UTM tags spain whatsapp lead on your own site as this will reset sessions in Universal Analytics. If you do use UTM on your site, the number of sessions in UA may be much higher than in GA4.
Filters - Data in UA reports may be excluded by applying view filters. Google Analytics 360 customers can add filters to data in GA4 reports to define which data from a source property appears in a child property. However, if you filter out session_start events from a child property, Google Analytics will still generate a session ID.
Estimation - Google Analytics 4 properties estimate the number of sessions that occurred on your site or app by estimating the number of unique session IDs, whereas Universal Analytics properties do not estimate sessions. Google Analytics 4 properties use an estimation feature that more efficiently counts sessions with greater accuracy and less error.
Consider the time zone your users
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