Advertise outside of Amazon:

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However, there's a small "but" for all retailers who aren't the sole seller: Unlike Headline Search Ads, Sponsored Products require Buy Box eligibility. The Buy Box is the area on the right side of the Amazon product detail page that displays the "Add to Cart" command. However, having the Amazon Buy Box is essential anyway, as studies show that nearly 90% of all purchases are made through the retailer preselected in the shopping cart field.

A seller's Sponsored Products ads are only displayed if they hold the Buy Box. Sellers can gcash database influence their own Buy Box share on the product detail page by optimizing performance factors (especially pricing, customer service, and return rates). Ultimately, however, complex Amazon algorithms determine which retailer receives the Buy Box for a product and, in turn, whose Sponsored Products ads are actually displayed.

The (still beta version) of the Sponsored Products Ad Network

In addition to the well-known Product Display Ads, Headline Search Ads and Sponsored Products, there is now another advertising option that has been running as a beta version since May 2018: With the Sponsored Products Ad Network, the online giant is taking a decisive step further and expanding display advertising to placements outside of the Amazon online shop.