Understanding your cost per lead helps ensure that your lead generation campaigns not only bring in leads, but do so in a financially sustainable way.
Most marketing platforms, including Google Ads, Facebook Ads, and CRMs, offer built-in "CPL" tracking features to help you monitor and adjust your campaigns accordingly.
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The conversion rate measures the percentage of visitors who perform a desired action on facebook database your website, such as filling out a form, signing up for a newsletter, or purchasing a product.
In lead generation campaigns, the conversion rate typically refers to the percentage of visitors who become leads by completing a form or other lead capture method.