the support of a performance marketing agency

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Performance marketing is a specific form of online marketing that focuses on the measurable performance of one or more marketing channels. Agencies specializing in performance marketing support their clients in optimizing their marketing channels and can help increase sales in the long term.

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What are the characteristics of performance marketing?

The main characteristics of performance marketing are measurability, botim database modularity and optimization.

Measurability

In performance marketing, we speak of so-called key performance indicators (KPIs). These key metrics are metrics that measure the success or failure of an advertising campaign. Various tools, such as tracking tools, enable agencies to precisely track the reactions of potential customers.

Modularity

Performance marketing typically utilizes a variety of campaigns and tools. A clever marketing mix of diverse, yet interconnected, campaigns can be summarized and analyzed using appropriate tools.