Let them get to know your brand or business

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However, it is easy to get entangled in all the options and possibilities, but if you master them, you will significantly increase sales and strengthen your business. Assuming you're only going to release 3 stories this week, we suggest you try this method to increase sales:

One of the main mistakes that brands and businesses make is that they are not personalized enough. In the last 20 years, it has been observed that people are much more likely to buy from businesses whose goals they can identify with.

Of course, this doesn't mean you have to donate to charity from the b2b email list sale (although that would be nice). At a basic level, this means you can share images of what's "behind the scenes", meaning what happens outside of working hours.

If it is very interesting or unusual, this kind of story will interest a large number of people who follow you, but also those who are not familiar with your business. Instagram story is not only good for the needs of social media marketing, but also for the needs of content marketing in general.

This is the easiest way to create an instant connection between your customers and your business. Now you have their attention.

Showcase your products
Now that you've used one Instagram story to grab the attention of your potential customers, you can expect the next one to take a look. This is the right time to introduce them to your products.

You can make an entire slide show of everything you sell, or you can choose the latest products. The first story was used to create an emotional connection with the potential customer, and now you present to them what you are selling.

Here, try to make the best use of the caption, hashtags and description. There you can enter all useful information so that customers can search for you more easily or you can further personalize your brand.

During this Instagram story, do everything to show the performance, advantages and qualities of what you are selling as well as possible. Since the story will disappear after 24 hours, leave as much information as possible on the basis of which customers will find you more easily.

This is not possible unless you work on your sales pitch. It's simply how you try to market your product to people through digital marketing channels.