Empower teams to use social selling

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Social media is an effective way for brands and their sales team to connect with customers. This is particularly true for B2B companies that have longer sales cycles and rely on digital channels to provide useful and relevant information.

But there’s a difference between posting content that pushes a sales message and using content to engage and create connections. Social transformation expert and author, Julie Atherton believes t cell phone number list philippines hat’s what will drive success for businesses in 2023.

“I think there will be a clear demarcation between businesses that empower and support their teams to use social media effectively in relationship-building and those who see social as another channel to push sales messaging through,” says Atherton. “Some organizations are fearful of giving control, or allowing individuals to get their personality out there.”

An appetite for curated content
While companies put a huge focus on creating original content, it can also be effective to share curated content.

If the content is relevant, it can drive conversations and demonstrate that your company is interested in solving an issue or sharing information rather than just selling.

“If you're reaching out with something informative and insightful, it doesn’t matter too much whether you've created that content. I think (curated content) can be an efficient way to provide some learning and insight, and show that you're a trusted person who can add value. As a B2B strategy, it can be very powerful,” says Walsh.