Understand how B2B e-commerce works and beat the competition!

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Anyone who has a business of any kind already knows the importance of keeping up with changes in consumer behavior. In recent years, online shoppers have been looking for more speed and an unforgettable shopping experience . However, given the current scenario, these demands have gained even more strength! In this sense, do you know how important it is to know how B2B e-commerce works ?

First, we need to assess the current reality. The pandemic has boosted digital transformation. Its consolidation was expected in the coming years. However, with restrictions and social distancing, consumers, both B2C and B2B, have taken online transactions to a new level.

To give you an idea, a survey carried out by The Economist Intelligence Unit (EIU) indicates that the pandemic accelerated digital transformation in 72% of companies in the Americas, Europe and Asia-Pacific .

Therefore, to remain active and relevant in the market, it is essential to understand how B2B e-commerce works .

Follow the content and stay up to date on the subject!

What is B2B e-commerce?
B2B e-commerce, or B2B online store, is a virtual platform where what is whatsapp number in philippines Business to Business customers and suppliers can buy and sell the products they want, anytime and anywhere.

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What is the current B2B e-commerce market like?
In recent years, the B2B market has grown by R$2.39 trillion in Brazil , according to data from E-Consulting. In addition, information from the Business 2 Community portal not only speaks of the potential of B2B today, which is already consolidated. They also point to its promise of growth.

However, they bring a worrying fact: 73% of B2B buyers are part of the Y generation . And of these, more than 1/3 are the sole decision makers in the business. The big question is: the market does not seem ready to meet the demands of this audience, who ask for:

innovation;
agility;
practicality;
simple and efficient shopping experiences;
self-service;
acquisitions anytime, anywhere.
Why? Well, precisely because they don’t invest in the right platform to meet the demands of these young — and powerful — consumers. Many suppliers don’t see the potential of this audience. Therefore, they tend to follow old models to serve them, instead of prioritizing agility. This is a terrible idea, given that 70% of today’s B2B buyers and decision-makers prefer remote or digital interactions.

Do you understand the importance of knowing, within your own reality, how B2B e-commerce works?

How does B2B e-commerce work?
In theory, we are talking about a virtual platform where products from different segments are displayed. Through it, customers can fill their carts, place an order via computer, cell phone or tablet, benefit from personalized payment conditions and receive the items without needing to be physically present .

But to better understand how B2B e-commerce works in practice, let's look at an example.

Imagine a business that sells beverages. However, during an unexpected event, it ends up selling almost all of its stock of a certain brand. As a result, it would be out of stock for the next few days, which would leave customers looking for the competition .

This is definitely not an ideal situation, right? However, it is more common than you might think.

The good news is that with the right B2B e-commerce platform , you don't have to wait to replenish your stock. Simply place an order directly through the distributor's online store and wait for delivery, with convenience and speed.

The same goes for the other side of the coin. By understanding how B2B e-commerce works and hiring this service, the distributor does not lose any sales, especially during non-business hours, weekends and holidays . Furthermore, it is important to note that industries and sales representatives can benefit from the platform in the same way.

In the case of industries, just replace the example above with the product being sold. From the point of view of representatives, it is possible to think of B2B e-commerce as one of their agents . However, they do not need to be trained, since e-commerce is fully automated.