The descriptions are clear, concise, and organized with sections and subheadings.
Product measurements are provided in both milliliters and fluid ounces.
At the top, buyers immediately find the total number of reviews and the average rating.
For out-of-stock products, the brand offers an option for customers to sign up and receive an alert when a restock is available.
This comprehensive approach ensures that EM Cosmetics customers feel informed, valued and supported at every stage of their shopping experience.
An example of EM Cosmetics' product page and how it builds customer trust
EM Cosmetics has essential components on its product page that build buyer trust.
3. Share your story and why you started the business
What the customer asks: Is this an honest business? Does it treat its customers fairly?
Business goal: Build buyer trust by showing that your canada numbers business is legitimate. If your brand has a mission or values, share your brand story and why the business was founded.
We’ve found that many shoppers visit the About Us page to learn more about the brand and the people behind the products. This page should answer customers’ top questions and allay any concerns.
Legitimacy: Buyers want to be sure that the business is real and has plans to be around for the long term. A “Contact” page with information like a phone number, business email, and physical address (if applicable) can reinforce this trust.
Purpose: Some customers, especially those interested in values like sustainability, seek a deeper connection with brands. Sharing your business’s mission and principles can make customers feel aligned with what you stand for.
Essential
An “About Us” page that tells the detailed story of your brand.
A “Contact” page that includes a phone number.
Recommended
A professional email associated with your domain
Online contact options, such as a live chat for customer support.
Physical address of the store or warehouse, if applicable.
Example: Tease connects with customers by sharing their values
Tease , a brand specializing in sustainably sourced loose tea, goes beyond just selling products. Its principles, such as a commitment to sustainability and female empowerment through its Charitea Program, are a fundamental part of its identity. These values are cleverly presented on its “About Us” page, generating trust and affinity with its customers. Integrating this emotional connection is, without a doubt, a key step in the trust checklist for your online store.
What is Tease doing right with its About Us page?
Put your values front and center by connecting with clients who share your purpose.
The structure is clear and detailed, allowing buyers to understand your mission.
Explains its origin and the role of its founder in the business vision.
An example of Tease's About Us page