These tests represent a playful and effective way

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Consumer , the dominant profile in the modern market, also highly values ​​brands that allow them to actively participate in the experience. Real-time events are excellent opportunities for users to provide opinions and suggestions, guiding the development of content. By interacting, people not only improve the experience itself, but also generate valuable data for the company.

This type of action is essential for your brand to better understand mexico whatsapp data audience behavior, including their motivations, needs and desires. Remember when we talked about the possible inclusion of quizzes? of collecting data about the public. Based on the answers, it is possible to determine, for example, the level of knowledge on a subject.

This makes it easier to find out what stage of the funnel the lead is at. A live experience strategy also contributes to the buyer persona education process. In an ion survey, carried out in partnership with demand metrics, % of professionals stated that content interactivity is an important part of the creation process. In short, live experiences can attract, engage, retain, educate and convert customers.