Social Monitoring is an essential part of our actions or strategies to generate leads in B2B companies in the ICT Sector through Social Networks . We need to know if users talk about our brand or product, know what vision they have of us and be able to answer any questions or queries they may have regarding our products, brand or company.
But the most important thing of all is to freight forwarder email list know their needs, to know how to filter those that may be related to our products or services in order to offer a quick solution to them and generate leads for our business .
Social Monitoring requires an effort to understand and analyze, knowledge of both the business to which we belong as Marketing or Sales Managers, as well as the ICT sector to which we belong, encompassing multiple departments of the same company: Finance, Marketing, Sales, Management, etc.
According to the number 1 Marketing Automation platform, HubSpot , 72% of users who make a complaint or claim on Twitter expect a response from the company within an estimated time of 60 minutes.
We sometimes forget that behind each social profile, with avatars and headers , there is a human being with needs and opinions, with an innate quality that characterizes them: communication. Therefore, attention to potential clients will undoubtedly be one of the most characteristic elements of Social Monitoring , but not the only one.
Prospecting for potential clients will give the company a very important competitive advantage over other companies in its sector as a method for generating B2B leads in companies in the ICT sector . Discovering clients interested in services related to our business activity will allow us to offer them the necessary information so that they can become consumers and clients.