This is the definition of the territory, i.e. where the target audience is usually located, where they gather and where they look for information. These can be areas, social networks, stores, events or other places;
when. Determining the time when the target audience is most active or influenced and what time factors can influence their decisions and behavior. Understanding time aspects helps to optimally plan marketing campaigns and promotions;
why (why). In conclusion, you need to determine why the target audience is interested in the product or service and what motives drive them.
Once the target audience of a business has been identified, it is poland cell phone number list necessary to divide it into narrower segments in order to focus marketing efforts on specific groups. Several ways of segmentation are:
demographic. Dividing an audience by parameters such as age, gender, income, education, and location. For example, an audience can be divided into age groups or geographic regions;
psychosocial. Segmentation of the audience by psychological and social characteristics, such as interests, values, lifestyle and character;
behavioral. Segmenting the audience based on purchasing behavior and preferences, taking into account data on previous purchases, purchase frequency, and preferred brands. For example, the audience can be segmented by online purchases or preferred product categories.
How to Conduct an In-Depth Analysis of Your Target Audience
Developing a target audience portrait is a key stage in developing a marketing strategy, requiring close attention and analytical skills. The entire further marketing strategy depends on the depth of the client portrait development. You can determine the target audience of the project using expert methods in the following ways:
data collection and analysis. You need to find as much data as possible from different sources and try to analyze it in such a way that you can identify the main characteristics and patterns of behavior;
identifying needs, fears and pains. Knowing what customers want, what they fear and what problems they face is the key to their hearts. If you solve your customers' problems, you will never have to sell. They will buy themselves;