What will be the official answer?

[hasibaakterss3309]

As for positioning, I want to say that the transformation of marketing took place during covid-19, when we first faced such difficult challenges. But we understand that now it is a more difficult situation, because many Ukrainians have left, the solvency of citizens has significantly decreased not only in Ukraine, but also in other countries. And to talk about any specific changes in marketing, of course, it is necessary in terms of niche, target audience. But again, I will try to talk in general about how to transform, update services during martial law and what you need to pay attention to.

As for positioning. Of course, we have a general costa rica telegram data concept of marketing positioning, but today I want to pay attention to social positioning, because all companies have charitable foundations, special projects, etc. And at this stage, buyers, the target audience, especially at the beginning of the war, were waiting to see when and what the positioning of their company, which they follow, would be.

Some companies simply did not give it. Some delayed. But in principle, the target audience drew its own conclusions and understood what the position was. Therefore, social positioning is now important for buyers, for the target audience, and most likely now in Ukraine a company cannot remain aloof from this topic. It cannot be neutral, let's say.

For example, there are people in my environment who fundamentally do not study Russian in courses. They fundamentally prefer to speak only Ukrainian, so they refuse any Russian-language courses. But if we talk about marketing positioning, this is what you do with the consumer's way of thinking. This is a marketing strategy that is aimed at making the brand stand out among competitors in the buyer's mind, perceived by consumers as incredible, trustworthy.