viewed the page of a specific service;

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Interaction-based remarketing
Try highly targeted ads to site visitors who have interacted with your site in a certain way, such as:

read a certain article;
interacted with a call to action, filled out a form china telegram data , registered, downloaded an app, etc.
There are many options you can come up with, and they are not always obvious. Use them for retargeting. For example, visitors who read an article about how to choose between two smartphone models probably want to buy one of them. Ask them about it, provide up-to-date information about their price and availability, and offer to buy the phone from you anyway.

Read also : How to protect your advertising budget from being wasted: 10 tips from a practitioner

8. Ad frequency capping
Take care of the rational number of impressions of your ad during the day, month or week.

You’ve probably seen ads that seem to “follow” you everywhere. Do you click on them? Have you purchased anything after seeing them? The answer is usually no. Consider this when setting up your remarketing. Set frequency caps so that your brand is seen and understood, but not annoying.

Use analytics to determine the best frequency options for your goals.

9. Create multiple sizes of the same ad
Develop a concept and design for your retargeting ad, then resize it for all possible ad sizes on the network.
This way, you will have a guarantee that your ad is suitable for showing on every relevant platform in the Google Display Network.