Global digital advertising spending from

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We should not be afraid of this trend of increasing advertising budgets. This speaks to the relevance of the direction and the effectiveness of social networks. But when advertising budgets are not very high now, we need to learn to work and get the most out of these budgets. Therefore, we must segment the audience.

Within the advertising tools, there is an opportunity bulgaria telegram data to test your audiences, there is alpha-beta testing, when you launch creatives not for the entire budget, but just for a small piece of it, for example, for $10, and Facebook itself tells you which advertising is more appropriate and effective. We monitor who we show ads to, which ads, and do not lower our advertising budgets.

The SMM Specialist course is designed for those who promote their brand on social networks. You will learn how to plan posts, launch advertising campaigns, and analyze performance and conversion metrics.

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Audio platforms
Audio platforms

Audio platforms are a trend that will develop, a separate direction is audio SMM, aimed at not watching content, but listening to it. And not only as separate audio applications, but also in classic social networks.

Many claim that ClubHouse will return this year. This social network, purely for business reasons, could not make you and me stay, but many predict that ClubHouse will return. This is a format of audio rooms for discussing current topics. Yes, it was very unexpected, ill-conceived, but Facebook has already announced Facebook Audio Rooms, and Twitter – Twitter Spaces. This suggests that the trend will develop.

Audio research in social media

Hootsuite conducted a study asking marketers: “Are you planning to invest in pure audio content in the next 12 months?” 74% answered positively.