The most active users

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The State of Social Marketing Report has analysed the social media activity of the world’s 100 largest companies, including Apple, Samsung, Disney, Coca-Cola and Sony . The findings reveal some of the key insights into how brands organise their strategies on YouTube , Twitter , Facebook , Instagram , Google+ , Pinterest and Tumblr . 1. Most brands are active on 5 or more networks Brands are geared towards a strategy that focuses on spreading their messages through different channels depending on the audience they want to attract. The networks preferred by large companies are YouTube, Twitter, Facebook and Instagram, which correspond to the channels most used by users.


Therefore, large brands know that they must be canada whatsapp number data where their audience is. chart 1 465 2. are on Facebook Zuckerberg's network remains the undisputed leader in the digital world. It has 1.4 billion active users each month and this makes it one of the most sought-after communication channels for brands. graphic 2 copy.jpg 465 3. Brands prefer YouTube According to the study, 100% of the brands analysed use the video platform to launch their campaigns. This is explained by several factors, and video is increasingly a priority content for users who demand visual materials.