What are my audience’s general interests? What do they watch, listen to, and read?
Where does my audience taiwan telephone number spend time online?
What kind of content gets the attention of my audience?
What kind of problems do they have? How can my product or service solve these problems?
When defining your target audience, you should use as much data as possible. Try surveying your existing customers and the potential customers in your market. You can then use this data to create buyer personas that will inform your future decisions.
A note on why targeting customer segments is important
When you’re conducting your marketing activities, you don’t want to waste time and budget targeting an audience that isn’t interested in what you’re offering.
This is why, before you start creating your plan, you need to identify the customers and prospects who will be most interested in your product or your offer.
The best way of doing this is segmenting your audience. You can do this based on socio-demographic, psychographic, or behaviour-based factors.