Google SGE testing and development is ongoing and expanding

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The growth of Google Search Generative Experience (SGE) is evident in increased activity across industries and expansion into new countries. Recent analysis has shown that it is increasingly difficult to find Google search results that do not include SGE results. SGE has been particularly prominent in three industries - education, B2B technology and e-commerce, where it appeared in 98% of queries in the past 30 days.

It is also interesting to note that SGE has started to slovenia mobile database actively operate in three new countries, namely Romania, Poland and Turkey. However, this expansion was made without an official announcement from Google. This information is based on an analysis conducted using the enterprise SEO platform BrightEdge and its Generative Parser, which monitored the behavior of Google SGE in a huge number of queries - more precisely, in 1 billion queries across nine industries.

New EEA search experience: rich results and aggregate units
As part of a recent update to its preparations for the Digital Markets Act (DMA), Google is sharing more details about its new search results in the European Economic Area (EEA) and how publishers can opt in to these new experiences. Users in the EEA searching for queries like “hotels near me” can now expect more visually focused results. The main goal of these experiences is to present users with rich, relevant information that will enhance their search experience.