The summit is guaranteed after the conquest

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For this reason, it is highly recommended to focus on long-tail keywords , such as “digital marketing course” or “digital marketing for beginners.”

In addition to being more specific and segmented, there is less competition. Therefore, the top can be reached with less difficulty.

2.
If after a lot of work you have managed to reach the top 3 positioning on Google or Bing for one of your keywords, congratulations! Does that mean that the post should now be left there in order not to lose its throne? Not at all!

What guarantees do you have that another competitor won't improve an article or page that lost its ranking previously?

It may also happen that the approach you took one year is already outdated the next. It's like writing about honduras mobile database SEO, as new techniques and theories are addressed over time.

Therefore, keep a constant eye on the positioning of your pages and, if necessary, update it with new information and data .