Create a standard and stick to it
This is a golden rule for good web writing. All the subheadings in your text should have something in common, a kind of standard. The justification? Pieces with a similar nature make for a smoother read. For example:
Content Marketing: What is it?
What are the advantages of Content Marketing?
See what the costs of that strategy are!
Apply Content Marketing to your business and grow.
You probably noticed that there is no clear logic in the construction of these sentences, and the list georgia mobile database seems like a mix of ideas, doubts and imperative sentences. How about replacing all of that with questions, for example?
What is Content Marketing?
What are its advantages?
How can you apply it in your business?
Much better, right?
Another important detail: subtitles should be consistent in length. After all, it doesn't look good when a text is full of short subtitles and then suddenly an extremely long one appears. If you need an ideal measurement, try not to exceed 5 or 6 words.
That advice about length is also a good way to keep your subtitles strong. Just think: “End your marketing problems” is more impactful than “Marketing problems and how to avoid them in your company.” Do you agree?
Connect the subtitles to the title
Ok, the funny tone doesn't fit very well with your text. So, how about making a connection between the title of the text and all the subtitles? Although it sounds simple, this attitude will ensure that you won't leave the main topic aside and that the development of the writing will be coherent.
What are the costs of the strategy?
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