Types of marketing

[sumonasumonakha.t]

Referral Marketing (Word of Mouth Marketing)
In referral marketing , the goal is to leverage loyalty to generate positive word of mouth about the company, based on the relationship of trust established with its customers, turning them into promoters of the brand.

In Digital Marketing, recommendations are even more relevant, since an opinion in favor of the brand can estonia mobile database impact millions of people and attract new customers.

36. Advocacy Marketing
Advocacy marketing is also all about loyalty and recommendation. The customer is already so loyal to the brand and has such a strong identification with it that they start defending it.

When a consumer posts a negative review about the brand, for example, its advocates will argue in favor of it. They are super hooked, they share your content and don't miss an opportunity to praise you.

Uber, for example, used an Advocate Marketing strategy to establish itself in regions with greater resistance to innovation in mass transit.

In some cities around Latin America, many people defend the brand in the face of aggressive reactions from taxi drivers and governments.


37. Reply Marketing
It is a marketing strategy in which the company suggests to the consumer an immediate action of contact, purchase or registration after being impacted. This action must be measurable, in order to evaluate the results of the strategy.

For example, in a radio ad, the message may end with a call to action such as “buy yours now” and provide a specific URL to make the purchase.