For some time now, many of the processes that enable the daily delivery of email marketing campaigns are already AI-based. Google's AI goes one step further by automatically sorting your inbox into "Primary," "Social," and "Promotions" emails. It may not help email marketers maximize inbox delivery for their email campaigns, but it sure helps the end user! As businesses navigate the digital landscape, leveraging the capabilities of AI in email marketing becomes a strategic imperative and provides a competitive advantage in delivering personalized and effective communications to diverse audiences.
Optimizing Send Timing To know the best time to linkedin data send emails, you need to effectively optimize your email marketing campaign. Send Time Optimization (STO) is an AI-powered add-on for your email campaigns that analyzes each recipient's email responses based on their campaign start time and then sends the next email at the most convenient time for them. Send Time Optimization (STO) increases the chances of your emails getting engagement from your target audience.
It shows how you treat your customers as individuals. STO also strengthens brand loyalty and improves customer experience. There are three main reasons why people typically unsubscribe from email lists: Too many emails Possibility of misleading subscriber permissions Irrelevant content When people subscribe to our lists and our content needs to be top-notch, we need to do a great job of setting the right expectations. The effectiveness of email marketing in terms of scheduling optimization, relevance, and frequency can be greatly increased by automating it.