At Bannister Global we use HubSpot as an inbound marketing

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The way SEO is changing will deserve another post later, but it is worth noting that voice tools such as Amazon Echo, Google Home, Siri or Cortana and the evolutions they will have in the coming years will change the way we work as commercial information providers. As Google updates its algorithm to be more intuitive, driven by the way the public performs their searches, marketers have the opportunity to change the way we structure and write our content. Optimization is becoming more authentic. Google is reaching a point where it can understand the issues and content on a deeper level to return the right results when asked verbally.

Create content
Machines can now write fully understandable texts kazakhstan mobile database based on data. And this is just the beginning .

For example, most of the basic texts offered by Bloomberg and Reuters on stock quotes are based on 'natural language generation' tools. Spanish companies such as Narrativa are also challenging real journalists in sports reporting.

There are tools that create short texts that achieve higher engagement rates than those written by humans. Phrasee has created software that creates marketing emails with a higher open rate than those created by a professional. But in addition to creating content automatically, there are tools like Atomic Reach that edit original texts from humans to make them more attractive to consumers, offering advice and data to enrich information.