The eureka basket weakens your brand

[suchona.kani.z]

What does AITOM have to say: Alza states that "if you use Heureka shopping cart, you are preparing to build your own brand." It is true that branding is lost by using a shopping cart. We think that Heureka gives companies enough space to build their brand . Heureka allows you to become a category partner and advise users. This is exactly how you build your brand. Moreover, most users will remember the quality of your service rather than your logo.

4 questions that interest our clients?
Alza's decision has caused a stir among other e-shops. Suddenly everyone is asking if it makes sense and is considering what happens next. Here are the most common questions we receive:

1. Will other companies leave? And will Heureka end?

It is possible that other companies will leave. Most likely, they will be companies that either have very bad references or do not get many customers from Heureka. Alza has a strong brand offline as well, it can afford to lose customers from Heureka without jeopardizing its profits.

But Heureka is definitely not going bankrupt. There are an cash app database estimated 37,000 e-shops in the Czech Republic . Heureka has nothing to worry about for a long time.

2. Alza certainly knows what she's doing. Should I leave too?

Alza has calculated the risks well – Heureka does not bring it a significant percentage of profit. However, it can make a large part of the profits for a regular e-shop. In addition, customers are also looking for information about products and are especially interested in reviews of the store (delivery, complaints, etc.).

3. How much turnover can Heureka generate? And how does it affect my brand?

It undoubtedly has an impact on the brand. Being on Heureka is considered standard.

4. I didn't know that you have to pay for Eureka, I don't want to spend any more money. Should I leave Eureka?

Heureka is a marketing tool like any other . Therefore, you have to pay for more interesting positions or views. Of course, it is worth considering whether Heureka is the best channel to invest in. Or is it more interesting to invest in social networks. It is definitely not worth ignoring Heureka.