These increase virality by taking advantage of something the public can't resist prizes, gifts and experiences they want to win. What is the key to the success of a contest or giveaway? Make sure it makes sense for both your brand and your audience. For example, if you sell project management services to construction companies, it probably doesn't make sense to give away a flat-screen TV. Instead, giving away a week of project management services would be of great value to your audience.
Take as an example this giveaway posted on fusion data chef Giada DeLaurentiis' Instagram page Giveaways are a very valuable tool for your audience on social media Giada DeLaurentiis Instagram giveaway. Source Giada DeLaurentiis on Instagram In this example, Giada partnered with World Central Kitchen to generate nonprofit income and give her audience the chance to win a trip to Italy. Giada is an Italian chef and decided to collaborate with a charity dedicated to food.
So, the question is… Does this align with Giada's brand, the giveaway partner, and the audience? If we have to answer, we can't think of a better idea for a giveaway than this one that combines these three characteristics. For more on this topic, we recommend our article especially focused on giveaways. Are you eager to use this trick, but don't have any giveaway ideas? Here is a quick list that you can use to unleash your creativity What sector do you work in? What are your main offerings/what do you sell? What prizes, gifts and experiences are related to what you offer/sell? What prizes, gifts and experiences would your audience love? What brands could you partner with? What previous giveaways and contests has your audience participated in? What are you willing to offer that won't hurt your business? When would you like to hold the draw? Are there any important holidays you can take advantage of? Let's recap Your audience on social networks is a gold mine of opportunities, ready to be tapped.