Personalize your email for each recipient

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We all like to feel special and be addressed directly. Personalization is the key to creating user engagement , but we must pay attention to the data we use because we don't want to scare them away.

Email marketing tools allow us to include personalization codes in emails, adapting them to each recipient. The most commonly used and best-performing formula is to use their name in both the subject and the body of the email. We can also use other generic data such as surnames or content related to the topic they had consulted, but not income, addresses, or other personal information.

4. Find the perfect day and time
Each company has to carry out different tests to find ghana mobile database out the best time to start its email campaign. This way, you will be able to find out which day and time best suits the needs of your subscribers . Our advice is to try different days and times, even on weekends, and the results you get may surprise you.

5. Set the subject and welcome phrase
The subject line largely determines the opening rate. Below we show you the elements that a good subject line should have . Take note!

Use clear and concise language .
It must meet the user's expectations of what they will find in the email. It is useless to deceive them with the subject if it does not correspond to the content of the email they are going to open. If you are faithful, you will get them to open your next emails and you will avoid them feeling cheated.
Use a casual and personal style (without going overboard), since by showing more closeness it will be easier for you to empathize with the user.
Emoticons are here to stay. While they are welcome, it is not advisable to overuse them , so experiment with the different alternatives that allow you to use them sparingly.