Which would be the most suitable option for you?

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You can start digital marketing by creating a website and social media for your brand. You will need to create and edit the necessary content to make your products more visible on the Internet.

Consequently, the chances of success or failure will be entirely in your hands.

On the other hand, Affiliate Marketing depends on czech republic mobile database the affiliates you hire for your brand. GymTuna can partner with various influencers and bloggers who write about fitness.

As a result, you will have access to a large number of potential customers in a short time.

However, affiliates will use their content and format to promote their products, which is why it may often not be enough to portray your brand message.


Affiliate marketing is great for maximizing brand exposure and awareness. However, if you want more control over your brand messaging, digital marketing is your best bet.

And if you do opt for affiliate marketing, you may want to set some conditions on how your brand is used. You can also create an affiliate application process so that you only approve sellers who already closely align with your brand.

Cost structure
As a new brand, GymTuna will be operating on a limited budget. It will need to make smart decisions to maximize its marketing efforts.

Digital marketing will certainly require more money than affiliate marketing. But if done right, digital marketing will yield better results in the long run. But to achieve this, you will need to continually invest in SEO and organic promotions on social media.