IBM also reported an average CTR across all industries of 1, which will be a good benchmark to measure yourself against. Don't leave, we are about to teach you how to improve your sales by increasing your CTR. How to improve your CTR? There are various factors that can affect your click-through rate. From the design, where you place your links and in general how to write an email. We leave you some ways to increase the CTR in your email marketing campaigns.
Email Pay attention to the subjects of your british student data emails When creating email, the first thing you should take into account is the subject. Capturing readers' attention is the first step to improving your click-through rate, since getting people to open your emails is essential to continue the process. And to achieve this, you must be brief, especially in this era where mobile phones are the protagonists. Mobile devices limit screen space, so your audience will have fewer points of attention.
Make sure to place phrases in your subjects that convey the value contained in your emails, since when users read them, they will evaluate the benefits they will obtain by opening them. Finally, create custom emails. A MarketingSherpa case study on mailing discovered that in different situations where personalized subjects were tested against non-personal ones, the email marketing open rate and CTR were on average higher for personalized subjects in each test. Use user-friendly designs It is important that you design your emails according to how people naturally consume content in this medium.