Use of artificial intelligence by search engines

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Google Lens + Shopping

An interesting feature is that the system can recognize clothing in an image of a person, highlighting it visually to draw attention. This visual effect helps draw attention cayman islands telegram data to a specific element in the photo. For example, if a company has commercial products to advertise, the system will first highlight the clothing, and then may point to shoes, watches or other items, recommending where to buy them.

This Google initiative is a prime example of how artificial intelligence is being actively used to facilitate the online shopping process and create new opportunities for users.

It is obvious that artificial intelligence is already being tested and gradually implemented in generative search. This is becoming a real trend for search engines. Google and Bing are actively working in this direction, and it is likely that other search engines in the world will also join this trend.

Use of artificial intelligence by search engines

When you ask a question, the first result is no longer just a list of links, but an immediately generated answer to your question. If additional links are needed, the search engine automatically adds them, as well as other elements such as tables, images, or other blocks, depending on the user's needs and the nature of the question.