The best example of a message is that it sounds so clear that it does not even require the brand name for its recognition. Such messages are created by both large well -known companies and less known, but very successful players in the market.
For example, the famous word "aromoxamit" is benin telegram data immediately associated with a specific company. Another example is our own main message, which we have successfully used for a long time: "Nambervan for home gadgets". This message defines us as leaders in household appliances and electronics, emphasizing our examination in the field of home gadget sales. It calls for customers to choose our company to purchase gadgets that have become our specialization.
Secondary messages
When we have the main message, it does not mean that we don't need to talk about another. On the contrary, we constantly use short communications to support and secure the main message.
Your plan may include annual, six -year or seasonal stocks for your business where you create smaller and more specific messages. It is important that they do not contradict the main message, but, conversely, support it. For example, if you announce a 50% discount on Black Friday, you can emphasize that this is because your business is a leader in house gadgets. The second message may be short and specific, but it should support and not contradict the main message.
We can create creative short messages that emphasize the basic, but it is important to remember that the main message should never be lost in the process.