For example if someone searches

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Think of Google as a large media center that has thousands of affiliated sites of different categories. When an advertiser publishes an ad on the Google Display Network, what Google does is insert that ad on hundreds or thousands of sites where it has reserved a space. According to Google, more than 38.3 million websites are part of its Display Network, giving you an idea of ​​the enormous size and reach of this Network. Again, the key difference is that when you target the Display Network, you're not targeting prospects who are searching for your products or services; Display Network ads appear unsolicited and interrupt people's browsing on those websites.


That brings us to the first key takeaway in this taiwan whatsapp number data article… Each network requires different ads When a prospect is searching Google for a product or service, there is an immediate need, or an interest or at least curiosity, but there is a “search intent” initiated by the user. The person entered Google voluntarily with interest in a specific topic, which is what they type into the search box. for “apartments for rent in the Valle neighborhood,” it is obvious that this person is looking for an apartment in that neighborhood. Why else would someone search for that phrase on Google? With that in mind, your ad copy for the Search Network must accurately match the keyword being searched for in order to present the best option.