Integrating external search services that are visually indistinguishable from internal search engines can provide high-quality internal search for users. Combining such search with AI allows you to get results that depend on the context of the user’s query. The main advantage of AI systems, in particular semantic systems such as ChatGPT, is their ability to understand the semantics of queries, including erroneous or incomplete queries.
Compared to algorithmic systems that require bangladesh telegram data manual tuning of synonyms and associations between words, AI-based systems are more efficient and accurate. They are able to automatically recognize and correct typing errors, which makes them very useful for internal site search.
For example, “Rozetka” is known for its high-quality internal search, but this quality is not always characteristic of other online stores. The implementation of artificial intelligence systems can quickly raise the quality of internal search to a high level. This is especially important for e-commerce projects, where users have great value from convenient and effective search among a large number of products.
In almost all projects that I have worked on, it has been proven that users who use internal search with high-quality results have a significantly higher conversion rate than those who browse product catalogs in search of what they need.
Data processing, surveys, video recordings, click maps
Now let's talk about data processing, surveys, video recordings and click maps. This is an important part of using artificial intelligence in online marketing, which can greatly facilitate routine tasks.