Guide to beautiful but non-touristy places in Kyiv

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XEffective collaboration can be built without financial rewards. For example, offering your services in something you are an expert in in exchange for collaboration. And we are not talking about barter.

Leveraging the power of influencers can achieve significant impact without large budgets. This opens up new opportunities for brands and organizations that seek to implement socially important projects. This approach helps to involve influencers in charitable and social initiatives where financial reward is not the main incentive.

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Examples of a successful influencer campaign
UNITED24 Media is a prime example of how influencers can be effectively used to achieve socially significant goals. As part of AIR Brands' cooperation with UNITED24 Media, we help influencers make their content exclusive: we find experts, interesting videos or facts about Ukraine, organize meetings, etc.

Thanks to this, the UNITED24 Media YouTube channel received free mentions and links to the channel from 40 English-speaking bloggers in their videos.

YouTube channel UNITED24 Media

Brand ambassadorship from employees
Employees of companies that have their own audience on social networks can become effective brand ambassadors. Even if an employee has only 500 followers. Each of us is a thought leader in our small circle of friends. Employees have knowledge about the product and can create content that will be organically perceived by their followers. Th