But if a landing page is a landing page, then is it similar to my site's home page?There are some characteristics that they have in common, such as the need to immediately make it clear what it is about, to quickly explain the strengths of a product/service and to use captivating images.
However, there are 3 fundamental characteristics amazon data that are specific to home pages and that we do NOT find in landing pages:
Many different links: on a typical home page you will usually find at least 10 links. Usually we have the navigation menu at the top, the footer with links at the bottom of the page and various content bands that refer to the different sections of the site. On the contrary, on an effective landing page there are certainly fewer links, sometimes only one: the link to make the conversion.